Built with purpose
Collegiate playing experience, youth coaching, and program leadership brought together to help athletes at every level build complete games and strong character.
Founder and Head of Player Development
Coach Q’s story
Shaquan Rhoades is the founder, CEO, and Head of Basketball Operations at Brick by Brick Labz. Drawing on collegiate playing experience and a career in youth coaching, basketball instruction, and sports programming, he created The Lab to help athletes at every level grow through structured skill development, mentorship, and consistent work.
Mission
Develop athletes at every level—from K–12 through college and the professional ranks—through basketball instruction, competition, and mentorship that build skill, confidence, discipline, teamwork, and character on and off the court.
Coaching philosophy
Shaquan combines fundamental basketball instruction with teamwork, confidence, discipline, and character development. His approach evaluates where each player is now, identifies meaningful areas for improvement, and builds targeted training that helps skills transfer to competition.
Athlete development
Development considers technique, reads, pace, confidence, and the habits required to keep improving beyond a single workout.
Experience and education
Shaquan has coached and instructed athletes through Brick by Brick Labz, Texas Legends, Breakthrough Basketball, i9 Sports, Mallard Creek Academy, and Primetime Sports.
Your next step
Tell us where the athlete is now and where they want to go. We’ll use the request to identify the right starting point.
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